They had more than 11,000 mercantile establishments around the universe in 85 states. This report mentions swot analysis, macroenvironment analysis focus on singapore, and competitiveenvironment analysis of kfc in singapore then give some recommendations. This is kentucky fried chicken kfc swot analysis in 20. Swot analysis of kfc kfcs swot analysis heart of codes. In 2015 and 2016, the number of kfc restaurants in china has increased rapidly. Zimbabwe swot analysis market research report market. Refranchising led to an estimated loss of around 1. While the food business is a booming industry, it still faces the threat of stiff competition and a more narrow market. Cayenneapps swot analysis example of swot analysis for a restaurant new restaurants strengths. Kfc political factors one of the major political factors that influenced and shaped the fastfood franchise is its association with unhealthy food laden with highcalorie diet. This is key to capitalize its key strengths, overcome or alleviate its major weaknesses, avoid significant threats, and take advantage of promising advantages. Support of celebrities in against of kfc nonconformity with food products regulations 7. This fast food chain started from kentucky by a man called colonel sanders, whose picture we see in logo.
This is one of the major limitations of swot analysis. For more information on how to do a swot analysis please refer to our article. Kfc is a hugely popular brand name in fast food and has high brand loyalty. Apr 19, 2020 kfc marketing strategy comprises of not only its marketing mix, but also segmentation, targeting, positoning, competition and analysis like swot. It also looks into the opportunities the company should explore and the threats it should keep an eye on. Swot analysis of kentucky fried chicken kfc introduction to business class. It is the worlds largest fried chicken chain with over 17,000 outlets in 105 countries and territories as of december 2011. A pestel analyis of kentucky fried chicken business essays. Currently government are controlling the marketing of fast food restaurant because of health concern such as cardiovascular and cholesterol issue and obesity among the young and children in the country. Dec 19, 2015 this articles will discuss the pestel or pest analysis of kfc to perform analysis of external factors political, economic, social, technological, environmental and legal that have impact on the organization. Its headquarter is based in louisville, kentucky, united states. Kfc has been a brand and operating segment, termed a concept of yum. Swot analysis of kfc kentucky fried chicken how and what.
Although the swot analysis is widely used as a strategic planning tool, the analysis does have its share of limitations. Global fast food industry kfc swot analysis kfc strategies. It is market leader in nonveg food joints categories in majority of countries it is in. Hygenic food, clean stores and quick service is a strong point for the brand. Kfc is the worlds 2 nd largest restaurant chain with more than 18,000 kfc outlets in 120 countries and territories around the world. Based on the swot analysis, shows that in swot 4k quadrant, the position of kjks bmt syariah sejahtera in the i quadrant in 0,09 position for strengthenweaknesses and 2,40 for opprtunitythreat. Identifying your strengths, weaknesses, opportunities, and threats a swot analysis is a term used to describe a tool that is effective in identifying your s trengths and w eaknesses, and for examining the o pportunities and t hreats you face. Shahid uddin ahmed course instructor em 502 sb principle of management submitted by.
Click here and find out about kfcs strengths, weaknesses, opportunities and threats. Here is a swot analysis of kfc listing its strengths, weaknesses, opportunities and. Shibina alexandra russia, moscow 201206 kfc swot analysis overview kfc corporation, also known as kentucky fried chicken, based in louisville, kentucky, is the worlds most popular chicken restaurant chain. It isnt struggling, but in some places, its nearly nonexistent, replaced with a similar brand called mary browns. Swot analysis of kfc kentucky fried chicken howandwhat. Later we will continue with examples of opportunities and threats. Some of the major competitors of nandos are hard rock cafe. Below are the strengths in the swot analysis of kfc. Kfc operates more than 5,200 restaurants in the united states and more than 15,000 units around the world. Brands since 1997 when that company was spun off from pepsico as tricon global restaurants inc.
Swot analysis example for a restaurant cayenneapps swot. High number of products are offered by kfc like burgers, chicken wings etc. The restaurant chain which is headquartered in johannesburg, south africa specializes in peri peri chicken. Kfc swot analysis a swot analysis is an activity where a firm evaluates its most significant strengths, weaknesses, opportunities and threats. The study is an effort to test the role of swot analysis as a marketing implementation strategy to provide stable condition for organizations. Its survived several recessions, yet remains an underdog in the fastfood industry. Check out the swot analysis of kfc and understand the strengths, weaknesses, threats, and opportunities of the brand that will help it outdo its. Mar 04, 2019 revenues of yum brands declined from 2016 to 2017 which was mainly due to refranchising. It is a worldwide brand and is a sponsor of international sporting events, such as the football world cup and the olympics, which has made its brand highly recognisable and valuable in. W allamerican food, taco bell, long john silvers and pizza hut restaurants in more than 100 countries and territories. Oct 07, 2019 in this pestel analysis of kfc, youll learn how six critical macroenvironmental factors influence the success of one of the worlds most known fastfood joints. How to use kfc swot analysis template above expand each point above into one or more paragraphs with discussions and analysis. Since youve decided to do the swot analysis for your restaurant, lets take a look at some examples of strengths and weaknesses. Market research on zimbabwe swot analysis market research report having 27.
Jun 23, 2019 the swot analysis is a simple but comprehensive strategy for identifying not only the weaknesses and threats of an action plan but also the strengths and opportunities it makes possible. The tool of organizations stability kfc as a case study. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals. Nov 18, 2010 every day, kfc serves more than 12 million customers in 109 countries and territories around the world. Jul 15, 2017 kentucky fried chicken was the first concatenation to come in the fastfood industry and besides kentucky fried chicken is the most universe s popular poulet eating house concatenation. In more detail swot analysis is independent variable and organization stability is dependent variable. Rising economies and their everchanging style ensuing into a lot of outings with familyfriends, company parties can end in the high growth of the business. Swot analysis of kfc kentucky fried chicken notesmatic. Oct 18, 2019 this pestel analysis of kfc will reveal a detailed description of each factor that plays a major role in kfcs growth and future. Group b sahin sultana, roll66 kanis fatima, roll76 nowshin ahmed, roll63 tabassum mohsin chowdhury,roll mohammed fokhrul islam, roll61 habibur rahman, roll55 coordinator batch. It also looks into the opportunities the company should. Additional points related to kfc strengths, weaknesses, opportunities and threats not listed above can also be included if you think they are relevant points and add value to the work.
Jan 08, 2019 strength in the swot analysis of kfc global presence. This is a detailed swot analysis of kfc that aims to examine the strengths and the weaknesses of kfc. Read a swot analysis of kfc highlighting the strengths, weaknesses, opportunities and. Jan 14, 2019 swot analysis of kfc kentucky fried chicken kfc has seen a lot of growth in the past few years in the asian markets. Be sure to check out the swot analysis of kfc for more information about the strengths, weaknesses, opportunities, and threats that kfc faces today.
However, kfc lacks of product differentiation amongst their strong competitors. Certain capabilities or factors of an organization can be both a strength and weakness at the same time. The swot analysis of kfc talks about the major contributing factors in the success of the brand and the weaknesses and opportunities which. It is the leading qsr brand in the chicken category. Pdf on jan 1, 2018, soran omer and others published swot analysis. Kfc, founded and also known as kentucky fried chicken, is a chain of fast food restaurants based in louisville, kentucky, in the united states. Kfc is a fast food restaurant chain, which specializes in fried chicken. Kfc swot analysis matrix step by step weighted swot. Mcdonalds is the second largest restaurant chain in the world with 36,899 restaurants in 120 countries giving it a strong market share and financial strength. Despite its many strengths, the company suffers from several weaknesses and threats, according to our swot analysis of kfc. Youve likely consumed kentucky fried chicken kfc at least once in your lifetime. It was also the first quick service restaurant brand to have entered china in 1987. Hassan ali 019 bushra khan 039 junaid mubeen 024 hamza shams 040 faiza khalid 025 bilal sheikh 004 muhammad sannan 002 2.
Kfc swot analysis of kfc threats in the swot analysis of kfc. Pestel analysis of kfc a leading fastfood restaurant. The tool of organizations stability kfc as a case study find, read. Nandos is an international restaurant chain that specializes in various continental cuisines. Swot analysis of mcdonalds introduction in 1954 a multimixer salesman ray kroc visited a restaurant owned by the mcdonalds brothers and he was impressed with their speed of operation and their menu, which although limited focused on burgers, drinks and fries.
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